Rome’s iconic Via Veneto is undergoing a transformation. The long-awaited renovation project—focused on widening walkways, restoring green spaces, improving lighting, and updating street amenities—has been fast-tracked to launch ahead of schedule. It’s a strategic move to restore the street’s legendary Dolce Vita allure. Now, the renovation works are scheduled to begin this fall.
A New Dawn for Rome’s Most Glamorous Boulevard
This revitalization effort is about more than beauty; it’s about restoring Via Veneto’s symbolic status. The introduction of lush landscaping, upgraded pedestrian zones, and elegant lighting invites a renewed sense of luxury for both residents and upscale travelers.
Simultaneously, Via Veneto is attracting high-end hospitality investment:
- The Hotel Majestic—a neo-classical jewel built in 1889—has secured €111 million in funding to be transformed into the ultra-luxury Baccarat Hotel Rome, scheduled to open in late 2026. It will feature 87 bespoke rooms, a panoramic rooftop bar, and a terraced restaurant.
- The InterContinental Rome Ambasciatori Palace, a neoclassical landmark on Via Veneto, was recently relaunched following a major renovation. Now a five-star icon with 160 rooms, a rooftop bar, and sophisticated dining experiences, it anchors the street’s upscale offering.
Together, these developments signal that Via Veneto is not merely regaining its past prestige—but is reclaiming its role as Rome’s epicenter of luxury.
Why It Matters for Luxury Travelers & Investment
| Impact Area | Insight |
| Traveler Appeal | Via Veneto will offer enhanced strolling, shopping, dining, and wellness in an elevated urban retreat. |
| Urban Prestige | The street’s renewal strengthens Rome’s global brand as a sophisticated, style-forward capital. |
| Hospitality Investment | Development of ultra-luxe properties like Baccarat and new IHG commitments attract discerning travelers and premium revenue. |
| Sustainability & Heritage | Green improvements align with modern luxury values while preserving historical charm. |
Complement this article with related coverage—luxury train experiences near Rome—for curated travel inspiration.
