Rome’s hospitality scene welcomes a distinguished addition: Nobu Hotel Roma, located on the iconic Via Veneto and officially open for reservations starting November 2025.  This launch marks the brand’s entry into Italy, blending the signature Nobu aesthetic with the city’s rich architectural heritage.

A Historic Setting at the Heart of the Eternal City

Set in the former Grand Hotel Via Veneto, the property underwent a transformation led by the design firm Rockwell Group, which marries Japanese minimalism with Roman elegance.  Located just steps from Piazza Barberini, the Trevi Fountain and Villa Borghese, the hotel occupies a prime address on one of Rome’s most prestigious streets. 

The historic façade remains a commanding presence, while the interior has been re-imagined to offer 117 rooms and suites, including a dedicated Nobu Villa. 

Design & Experience: Where Cultures Meet

Inside, you’ll find refined spaces that reflect both Roman tradition and Nobu’s global luxury identity. Natural woods, stone surfaces and soft neutral tones combine to evoke calm and sophistication. The rooftop terrace bar offers sweeping views of the city skyline—an elevated experience in the heart of Rome. 

The hotel also houses the Nobu Restaurant Roma, where Chef Nobu Matsuhisa’s iconic cuisine arrives in the Italian capital for the first time. Guests can choose from the main dining room or the sushi counter for a front-row seat to culinary performance. 

A Strategic Move for Luxury Travel in Italy

For high-net-worth travellers from the U.S., Germany, Switzerland and the UK, Nobu Hotel Roma offers a compelling convergence of brand recognition, destination prestige and design innovation. Italy continues to attract luxury hospitality investment—with Rome asserting itself as more than a historical destination; it’s becoming a hub for modern luxury hospitality.

Booking & Opening Details

Reservations are open for stays beginning 7 November 2025.  The opening offer “Roma the Nobu Way” includes early dinner reservations and a dining credit when booking three nights or more. 

TheLuxuryGlobe.com will continue to follow this property as it unfolds—highlighting its role in Rome’s evolving luxury hotel landscape.