Since 1969, Maison Valentino has been part of Milan’s luxury DNA. This September 2025, the brand reopens its iconic flagship at Via Monte Napoleone 20, fully renovated to meet the expectations of today’s high-end clientele. Now spanning 1,170 square meters across three levels and with two dedicated entrances (one for women’s collections, one for men’s), the boutique offers an immersive, dual experience that honors both heritage and innovation. 

Design & Experience Highlights

• Ground Floor (Women’s Universe): Valentino Garavani handbags and small leather goods, complemented by Valentino Eyewear and Beauty.
• First Floor: Women’s footwear and prêt-à-porter.
• Second Floor / Top Floor: Eveningwear in grand spaces with private rooms crafted for exclusive appointments.
• Men’s Collection Entrance: Separate entry leading to men’s ready-to-wear and accessories, with internal staircases that preserve an intimate atmosphere while enabling a seamless journey through the store.

Why This Matters for Real Estate & Luxury Retail

Valentino’s flagship reopening is more than just a boutique update—it signals serious investment in Milan’s luxury real estate and retail zones, especially the “Quadrilatero della Moda”. Via Monte Napoleone has increasingly outpaced other global retail streets in terms of rent per square meter and buyer demand. For landlords, investors, and developers, this store acts as a benchmark: prime storefronts are being reimagined not just as shops, but as architectural statements and immersive brand theaters.

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For more context on Milan’s luxury real estate boom, see our previous coverage of Via Montenapoleone claiming the top spot over Fifth Avenue in retail rent rankings. Also, browse our story on Louis Vuitton’s flagship opening in the same district, to understand how heritage and innovation are reshaping Milan’s high-street landscape.